New age real estate marketing

The Internet marks a new age for real estate. In some ways it is now easier then ever to market one's services. However, the competition on the web is fierce. So let's ask the experts how they manage to stay on top while so many others get lost in the shuffle. San Jose real estate agents is the #1 Yahoo for "San Jose real estate". I asked them how they did it.
Here is summary of what they told me. "Many agents focus on promoting themselves instead of promoting their area. We focus on becoming an expert for the market we serve. The old Google adage is, 'content is king' still holds true. People need to feel like they can get useful information about your area. We focused on providing information about everything San Jose and everything real estate..."