Real Estate in North America in September

The real estate market in August and September have been surprisingly slow. It is normal that as the summer heats up the real estate market cools. This summer it would be expeccted that the historical low interest rates would help keep the market hot. However, a spokesman from Virtually Toronto Real Estate says "... the number of requests for home purchases is about the same as last year or even slower. Though I expect things should pick up in the fall." He went on the explain that this year the Internet has played a bigger role in terms of finding new clients. Traditional avenues for getting clients like cold calling, flyers, TV or radio ads are becoming less common and Realtors are relying on the Internet because frankly this is where their clients are doing their home related searches. However, because the Internet is seen as a more important avenue seasons changes that affect Internet traffic also effect the real estate market. During the summer months Internet traffic generally dwindles. To make things even worse Google which has been a major source of traffic to most real estate agents is now filtering out commercial real estate sites. It is difficult for clients to find agents through Google and this as added to the slow down. The Google topic will be talked about in detail in later issues...

So what do Realtors do when everyelse slows down. Many are using the time to rebuild their core business and diversifying their avenues of marketing. May be sky writers will be the next big thing.